Why ‘Dead for a Dollar’ Producer Quiver Distribution Shifted Its Business Model

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Quiver Distribution got into the business of producing its own movies out of necessity. “Our goal was to go out and acquire all rights to films and exploit them on as many media as possible,&…

“Our goal was to go out and acquire all rights to films and exploit them on as many media as possible,” says Barry Meyerowitz, the company’s co-founder. “But we found out that we couldn’t find as many high quality feature films as we needed, so we started making our own. We had to pivot our model. In order to be in control of our destiny we had to start putting these movies together.”

“There wasn’t enough and when there was good stuff, the competition made the prices stupid,” says Jeff Sackman, the company’s other co-founder. There’s something else that differentiates Quiver and requires them to ask tough questions before handing out a green light.

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