North America Set to Beat China as the Global Box Office’s Biggest Market

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Cinema box office this year in North America is poised to overtake theatrical revenues in China, the country that has been the world’s largest movie market for the past two years. Before the latest…

Before the latest weekend, gross revenues in the year to date stood at $2.38 billion for the North American compared with $2.43 billion for China, according to data from ComScore.forecast that the North American figure would overtake China’s revenues over the weekend or early this week. That reflects business growth in North America and the current reversal in China, where anti-COVID measures are causing renewed cinema closures.

The researcher compares recent box office performance with mean 2018-19 low-, median- and top quartile score weekends to create a five-step scale of recovery in each market. Only South Korea, among the top 30 markets tracked by the company, had not achieved either Stages 4 or 5 by the end of 2021. Gower Street shows that in the first four and a half months of 2022, the North American market had not reached stage five and only managed stage 4 once.

All markets are tracking ahead of 2021, with the exceptions of mainland China, Hong Kong , Taiwan , and Russia .

 

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