Welcome to"Founder Finances," a new Insider series discussing founders' monthly budgets.She attributes much of her business growth to her investments in PR and social-media marketing.
In October 2021, the 30-year-old Harvin launched Noite Rose, which sells satin garments like rompers and robes that cost between $80 and $160. Harvin used $14,000 in personal savings to start her business, allowing her to partner with a clothing designer from the freelance marketplace Fiverr to turn her sketches into viable designs, purchase samples and materials, and attend a 90-day intensive course for fashion entrepreneurs.
Harvin's average monthly budget hovers around $2,000. Every four to six months, Noite Rose releases new products that can increase her costs by about $2,500 per style.Harvin allocates $1,000 a month to the public-relations firm she hired, something she says is necessary for the company's growth. Harvin encourages entrepreneurs from all industries to budget for PR because of the ability to grow a brand's customer base and audience, she added.
Pop-up shops are another investment Harvin makes to grow Noite Rose. A successful pop-up shop will typically yield four figures in sales and connect her with customers who may not have known her brand before, she said.
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