Equine feed firm races ahead with plans to break into American market

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“We’re in 15 countries at the moment, but I see no reason why, in a couple of years, we can’t be in 150.” ​ ​Annie Madden, co-founder of fenuhealth, has a new target: cracking the US market.

FenuHealth, the Irish equine feed business founded by sisters Kate and Annie Madden, is on a mission to break into the lucrative US market in the coming months.

Madden, 20, was speaking a week after winning Enterprise Ireland’s student entrepreneur of the year award for 2022. The award was the latest in a long list of prizes won by the University College Cork student, who initially had the idea for FenuHealth with her sister after they participated in the BT Young Scientist competition as teenagers.

The supplements developed by FenuHealth offer a reliable and organic solution which did not previously exist for horse trainers.

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