Companies are selling Juneteenth branded products. Here's why that's a big problem

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Following its negative reaction on social media, Walmart pulled its special edition flavor of ice cream commemorating Juneteenth from shelves, with many critics calling out the retailer for capitalizing on the holiday for profit.

of ice cream commemorating Juneteenth from shelves, with many critics calling out the retailer for capitalizing on the holiday for profit.

The Children’s Museum of Indianapolis apologized and removed its Juneteenth-themed watermelon salad from its food court menu ahead of its“As a museum, we apologize and acknowledge the negative impact that stereotypes have on Black communities. The salad has been removed from the menu,” the museum said in its.

“When a corporation comes in, uses that further marketing march and then capitalizes off it and sells it, what we’re seeing is modern-day colonialism,” said Ferraz. “Juneteenth is a significant cultural resonance to the African American community, but also, of course, throughout much of the rest of the country,” saidOn June 19, 1865, Maj. Gen. Gordon Granger — who had fought for the Union — arrived at Galveston, Texas, with nearly 2,000 troops to announce that theGranger’s announcement came about two months after the ending of the Civil War and nearly three years after President Abraham Lincoln issued the Emancipation Proclamation.

 

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