Rupert Finnemore is heading a progressive and novel online platform that is making it easier for almost anyone to invest and get into South Africa’s property market.
The company started in the buy-to-let residential market and offers an alternative way for people to get a foothold in the property market – whether they have R1 or R1 million to invest. It gives investors access to real estate opportunities in prime locations that they might otherwise not be able to tap into, such as Sandton, Rosebank, the Cape Town CBD and Ballito.
“Essentially, we are a prop tech platform that serves to democratise property investing. We are passionate about changing the traditional belief that investing in property is hard, by disrupting and removing the barriers to entry.” Finnemore explains that the fractional model which EasyProperties offers is different to the traditional fractional property ownership concept. The latter saw investors buying a share of a specific property unit, and then qualifying to stay in the unit for a few weeks of the year. Like timeshare schemes, these are generally linked to hospitality properties.
You can catch Rupert Finnemore at the Better Investor Conference on Thursday, 23 June at 14h55. You can find out more here. Just over two years down the line – essentially its start-up years – the company has signed up over a quarter of a million registered customers. Finnemore says the business currently has over 70 000 active investors or “invested customers”.
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