Changing market dynamics demand a new partner engagement model - IT-Online

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Changing market dynamics demand a new partner engagement model, says Thibault Dousson, country GM of Lenovo_Africa ~ Lenovo

Organisations of all sizes are speeding up their move to digital transformation as business and working landscapes experience rapid and dramatic changes in the wake of the Covid-19 pandemic.

At its heart, Lenovo 360 merges the partner programmes of the different Lenovo divisions: Intelligent Devices Group , the core PC and IoT business; Infrastructure Solutions Group ; and the Solutions and Services Group , focused on verticals and services. Dousson cites statistics showing that, today, the services industry comprises 70% of the global economy. “Organisations are projected to spend $355-billion on Managed Service Providers globally by 2026. And 78% of global small and medium enterprises either already use, or plan to use, an MSP.”

“One of the most important realisations that companies are coming to is that they can use information to create value in their businesses. And you can’t do that by focusing on one department, or employing a single set of technologies.” In this environment, the reseller has to be a trusted technology partner, offering a rich solution set.

“Lenovo 360 helps our resellers to stop thinking about the product, but start offering a full solution.”

 

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