Music concert events gateway to revive Malaysian tourism industry

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KUALA LUMPUR: Music tourism has now become a massive phenomenon around the world and Malaysia is slowly resuming this tourism product to revive the industry as the country moves to the endemic phase.

Downtown Kuala Lumpur is the hub for many international music concerts this year especially from India, which include famous South Indian singer and music composer Anirudh Ravichander; Tamil music's prolific singer, songwriter and composer Yuvanshankar Raja; Indian playback singer Sid Sriram and the sensational singer Pradeep Rangaswamy Kumar.

"For example, for the upcoming 'Anirudh's Once Upon A Time' music tour, on Sept 17 itself, we will receive three to four charter flights from India and Singapore. We have received concert applications from Indonesian and Korean artistes too," he told Bernama recently. "It is not very viable for Indian concerts but I want to give the Tamil music scene a try and my thanks to Tourism Malaysia and MC Entertainment for helping to make it happen now," the 31-year-old music composer said.

"This concert is to revive the local tourism and also to provide opportunities to people in the local entertainment sector to bounce back after pandemic. Thanks to Tourism Malaysia for supporting,"he added.

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