made of data. It sits in the very fabric of humanity, from mobile devices to gaming to computers and laptops through to tech infrastructure and compute at the edge., says Statista, which is around 18ZB more than it was in 2020 which was already a gigantic leap from the 6.5ZB recorded in 2012.
“Another challenge is the lack of skilled individuals to help companies dig through their data and extract those nuggets of information they need,” says Raubenheimer. “Plus, there’s the shift in customer perceptions that’s directly influencing the kind of data that companies can collect, and how they collect it. All these elements are coming together to create the perfect storm and now is the time to address these challenges or companies can potentially lose ground and incur unnecessary costs.
One such solution is cloud-based data lakes. These are built in the cloud and allow companies to store data relatively inexpensively and to implement data management architectures that will help them identify and consume only the data that’s valuable.
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