The Huawei Consumer Business Group has entered the enterprise market in South Africa, with plans to serve government and the enterprise sectors, as well as mass consumers.Sun was speaking at the Xperience Huawei 2022 event in Johannesburg last week, where the company’s consumer businessIn addition to the new range of products, the CEO highlighted the consumer group’s plans for the business-to-business segment, as the business plans its evolution locally.
“Another advantage is ecosystem integration, which integrates the Windows ecosystem with the mobile ecosystem. This way, all products become one super-device, making it easier for consumers to focus on multi-tasking, productivity and presentation.” While Huawei faced opposition in the West, the company has weathered the storm in markets such as South Africa, with CBG VP of operations in SA Akhram Mohamed previouslyIn May 2019, then US president Donald Trump announced Huawei – along with several other Chinese companies – had been placed on the blacklisted entities list. Companies on this list are unable to do business with any organisation that operates in the US.Justin Sun, CEO of Huawei Consumer Business Group South Africa.
In terms of the company’s strategy and investment in SA, the CEO further commented that Huawei has managed to “grow steadily” in diversified product segments. “In terms of our smartphones, we are number two in South Africa in the $300 price segment.