Social media helps Dhludhlu market her broiler business

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While many women in poultry farming are struggling to access markets to supply their chickens, Lebohang Dhludhlu has mastered network marketing for her business.

Having started as a part-time reseller of chickens, Dhludhlu decided to start her broiler chicken farming in 2020. Her business is located in Tjakastad, Mpumalanga,

Reflecting on her journey, Dhludhlu says she used to buy chickens from a local farmer and process them herself. She realised that there was a demand for chicken and decided to register her company, Nkanyezi Farming. She was offered a lifeline in 2020 when the Mpumalanga department of agriculture released relief grants for farmers who were affected by the pandemic.Dhludhlu built her own broiler house on land she obtained from the local chief. She has more than 3,500 broilers, a staff of five people as well as a marketing network of 64 women to whom she delivers her processed and packaged chickens.

 

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