company to another owner as he “couldn’t be sure a new owner would maintain our values or keep our team of people around the world employed.”, and each year the profits will be distributed to help fight the climate crisis. Chouinard told the New York Times the effort would be focused on preserving wildlands and other nature-based climate solutions. The Holdfast Collective will also be able to lobby and donate to political campaigns as a 501 organization.
“Despite its immensity, the Earth’s resources are not infinite, and it’s clear that we’ve exceeded its limits,” said Chouinard in his statement. “But it’s also resilient. We can save our planet if we commit to it.”
That’s right, but they won’t!
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