in various design and development stages. Digital twins — i.e, replicas of real-world objects powered by sensor data, extended reality technologies, and artificial intelligence — are an essential component of metaverse applications. And they have the potential to solve most of the innovation-related problems companies are facing.
On the bright side, businesses don’t need a massive IT budget to start experimenting with metaverse applications. Shopify store owners, for example, can integrate AR functionality into their websites using special plugins and out-of-the-box platform features. And virtual reality development tools like Unreal Engine and Unity have long been present on the tech scene.Closely watch your competition — particularly, if they’re already testing the metaverse waters.
Conduct expert and focus group surveys to determine what percentage of your customers are willing to enter metaverses — and how much time they’re likely to be spending there.
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