Beach towns, like Pensacola, Florida are having record-breaking seasons. "We've been doing really well, and we're still exceeding 2021 which was a record season for us," said Max Murphy, the General Manager of Crabs on the Beach, one of the more popular restaurants on Pensacola Beach.
"This is supposed to be the start of the slow time," said Pensacola Beach Chamber President Meg Peltier. "We had a hotel say they had 90 reservations check out on Sunday and 70 coming in on Monday this week." Scott Ford, the spokesperson for Innisfree Hotels, a company that manages several hotels on Pensacola Beach, confirmed in a statement that this slow start to hurricane season is having a positive impact on their hotel business.