Webb attributed Drybar's success to three key elements: customer service, branding, and passion.
Separately, she spoke with Insider and gave more advice for founders launching and growing in an economic downturn.In the first years, Webb had to consider what Drybar customers were willing to pay for a blowout. Her goal was to establish her brand as"affordable luxury" — she wanted customers to feel like they were indulging in a high-quality service without pricing them out.
She advised entrepreneurs to ask prospective clients what they thought was a reasonable price. Before starting Drybar, Webb had a mobile styling business and charged $40 a person, which she now deems"cheap" compared with the $150 blowouts other salons charge. After asking her clients what they would pay, she charged $35 for a blowout at Drybar. "Figure out what that equation looks like for you, potentially adjusting to make it work in those guidelines," she said.
South Africa South Africa Latest News, South Africa South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
5 signs the world is headed for a recession | CNN BusinessAround the world, markets are flashing warning signs that the global economy is teetering on a cliff's edge. Thanks Biden.. Please expedite commencement of interviews, the situation can no longer be tolerated because of much waiting, our mental health is deteriorating, years of our life are wasted while we live awaiting for interviews to start. SupportP2P1Pakistan Go woke go broke. Too late to start listening now. Buckle up 👍
Read more »
From The Frying Pan Into the Fire: Post-Covid Business Spending Strategies in a RecessionHere are five strategies leaders can implement to best guide their companies as we transition from a period of inflation into a potential recession. What are the strategies? Time is a flat circle.
Read more »