The Key To Scalability: How To Work On Rather Than In Your Business

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One of the most common pieces of entrepreneurship advice young founders get is to work on rather than in their business. Michael E. Gerber provides one of the best summaries of the mindset you need to adopt to do this successfully.

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Second, the manager is the one who focuses on bringing the vision into reality by working through people and systems.Every founder has all three personalities in them. Yet, in the early startup stages the two that are most active are the entrepreneur and the technician - after all, you are the one defining and doing the work, so an explicit easily-repeatable system isn’t really required.

In a few words, your goal should be to translate your technical work process in every area of the business into an algorithmic system that any person can take and apply to achieve similar results. If any of these aspects of the business rely on your skills alone, then you are in big trouble. If you drop the ball even in just one of these areas, you’d choke the growth capacity of your business.

In other words, as a founder, it’s your job not only to craft a great product but to create a great system for producing and delivering this product to customers that allows you to easily plug people into it and equally importantly - to plug yourself out of it.First, the entrepreneur is the one who has the vision and ambition of what could be.

 

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