Reuters
The new business could be “potentially strategic,” Remy Cointreau chief executive Eric Vallat told Reuters. The move comes as the luxury industry doubles down on serving wealthier clients who can still afford to splash out on high end goods despite rising inflation. Remy Cointreau's Maison Psyche was born from the collaboration of Baptiste Loiseau, Cellar Master of Remy Martin and Sophie Labbe, Principal Perfumer of Switzerland's fragrance group Firmenich.