SPC takes on former owner by entering $7 billion drinks market

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Major food manufacturer SPC Australia is going up against its former owner Coca-Cola Amatil by launching into the $7 billion non-alcoholic beverages market | hijessicayun

Major food manufacturer SPC Australia is going up against its former owner Coca-Cola Amatil by launching into the $7 billion non-alcoholic beverages market with a new sparkling water that targets the health-conscious younger market as well as unveiling ambitious global expansion plans.in mid-2019. Under its previous owner, SPC was not allowed to launch beverages as that would place it in competition with its parent company.

Its new product is a canned sparkling water with sugar-free natural flavouring called ‘Helping humans’ and is aimed at the younger demographic, who are driving a trend away from traditional soft drinks and towards healthier alternatives. The Coca-Colas and the Pepsis and the sweet drinks of the world are really on the decline, because people want something healthy.Of every Helping humans purchase, 10 per cent of profits goes to charity. The can contains a QR code that the consumer can scan to select the charity partner they want donations to go to. Charity partners include The McGrath Foundation, Australian Gynaecological Cancer Foundation, Streetsmart, One Heart, Black Dog, Planet Ark and Ceres.

SPC Australia, which has had a turbulent history, has been able to turn its fortunes around under the new owners, according to Rifai. The fruit processing business’ future looked in doubt in 2014 when it asked the federal government for money, which the Abbott government denied. It was then able to secure $22 million from the Victorian government on top of $150 million in new investment from Coca-Cola Amatil.

 

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