in October, the fastest in nearly 14 years or since December 2008, at the height of the global financial crisis.Broken down in terms of market share, Realme accounted for 23.4%, followed by Transsion with 15.8%, Samsung with 15.6%, OPPO with 15.5%, Vivo with 13.2%, and other companies with 16.6%.The ultra low-end market, or those with units valued at less than $100, posted double-digit growth during the quarter, up 20.7% from the previous quarter and 21.3% year-on-year.
Moving forward, Mendez said the market could see another deceleration in the last three months of the year, despite this being the peak sales period for smartphones.“[A]s inflation is expected to linger and peak towards the end of the year, we anticipate an annual shipment decline towards the end of 2022 as vendors will lower targets for the upcoming holiday season by controlling inventories and increasing prices for newer models to counter the depreciating currency,” she said.