How one Hollywood company is placing its bets on internet stars

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'If you’re going to be on the cutting edge of youth culture, you better have the people that are closest to the ground,' FaZe Chief Executive Lee Trink says. _B_Contreras_ take you inside FaZe:

In a 2021 investor presentation, FaZe cited as a risk factor how “a limited number of esports professionals, influencers and content creators historically have accounted for a substantial portion of our revenue.”A big part of FaZe’s pitch to new talent is its logistical support. It offers affiliated creators help with wrangling sponsorship deals and access to in-house management, publicity, legal, merchandising and sales teams, and it thinks of itself as an incubator for emerging creatives.

“FaZe has been doing a great job of trying to evolve and innovate,” said Gélinas, 24. “That’s why I feel like they’re always looking for new people.” “I don’t really watch FaZe — I just watch FaZe Rug’s videos,” Kevin Isais, 13, said while standing in line for the DoorDash meet-and-greet. “I’m like the CEO of my own company, but then I’m also a part of FaZe,” Awadis said. “So my stuff helps FaZe and vice versa.”Yousef Abdelfattah, known online as FaZe Apex, was a member of the brand back when it was just a few teenagers posting “Call of Duty” trick-shots online. But as FaZe grew, Abdelfattah started handling some of its day-to-day managerial work.

“Content creation is very demanding,” he said, “and that spark, I think, kind of died out. … I got lucky that when I hit that wall, I was able to still be super-involved in the company I love.”

 

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👁️👁️🗯️ Few outsiders know Faze Brand was founded by Investor promoter Tyree M Burris-Hunt in 2013. Tyree founded Hercules Campus and owned YouTube in 2013. He first sponsored YouTuber Faze Rug and recruited YouTuber Destroyer.

LA Times favorite President, Michael Avenatti just got another 14 yrs in prison. Print that baby!

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