was quick to announce a $10 million commitment for athletes based on this model.
Texas A&M University, meanwhile, recently bragged about more than $4 million in payments to students since NIL payments were legalized. With just two instagram posts and merely 132,000 followers, his famous pedigree will make him one of the most marketable athletes in Texas and the nation.as the second-highest in the nation at $3.4 million, second only to Lebron James’ son, a basketball-playing high school senior in California.
This presents a challenge to Title IX law, which demands rough parity between men’s and women’s collegiate sports. That rule is still in place for athletic scholarships and the costs of athletic recruiting. But there’s so much potential marketing money at stake that this gender imbalance poses a real threat to the Title IX regime. The law and colleges will need to adjust to the new reality.