, described as ” a new way for businesses and their affiliates to verify and distinguish themselves on Twitter”. This feature lets subscribers have their very own gold-coloured checkmark, rather than the classic blue one.
“We are taking Twitter Blue’s rollout as an opportunity to further enhance and distinguish businesses on Twitter. As a Twitter Blue for Business subscriber, a company can link any number of their affiliated individuals, businesses, and brands to their account. When they do, affiliated accounts will get a small badge of their parent company’s profile picture next to their blue or gold checkmark,” wrote Twitter Business.
“By creating this connection, we’re making it possible for businesses to create networks within their own organizations–on Twitter. Businesses can affiliate their leadership, brands, support handles, employees or teams. Journalists, sports team players or movie characters can all be affiliated. You name it, we got it. Each affiliate will be verified and officially linked to their parent handle based on a list provided by the parent business,” continued Twitter Business.
We’re launching the pilot of Blue for Business so beginning today you’ll start seeing company badges on select profiles. We’ll soon be expanding the program and look forward to having more businesses added in the new year!