Beware these stocks: Analysts see a rough year ahead for these companies

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CNBC Pro looked at stocks that are poised to lose the most in 2023 based on the average analyst price target, according to FactSet.

We also included the percentage of sell ratings among the analysts that cover the stocks and their performances so far this year. Asset manager Franklin Resources has the most downside next year, set to lose 12%, according to the average analyst price target on FactSet. Some 33% of analysts covering the stock rate it a sell. The firm has $1.4 trillion of assets under management as of Nov. 30, up from $1.318 trillion at Oct, 31. Franklin Resources is down 23% so far this year.

General Mills, which has gained 29% year to date, is set to release fiscal second-quarter earnings on Tuesday. Wall Street is expecting earnings per share of $1.06, according to StreetAccount. That's an increase of about 7% from the same time last year. Another consumer name on the list is Clorox . The stock has nearly 7% downside to the average analyst price target, per FactSet. About 33% of analysts covering the stock have a sell rating.

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