French Cinema Posts 51.8% Hike In International Admissions For 2022, Driven By Comedies, Animation & Family-Friendly Pictures - Unifrance
“We’d be missing something if we didn’t offer TV screenings,” said Daniela Elstner, Head of Unifrance. “French animation has always been very important as an export but our members shouldn’t be known for just one thing,” she adds. “Since our series and films went on the major international platforms, they’ve been having an impact.
“Given all the screenings already in existence elsewhere, it was about time France had its very own, so that we can showcase the quality and diversity of shows coming out of the country, year in year out,” he said. “Since the advent of “It made complete sense to hold the events during the Rendez-Vous in Paris, already a successful showcase for French cinema and to which a TV market had already been added for the first time last year.
“The French production market is in full swing,” said Broman. “Production values are increasing as networks and streamers compete for audience. Linear broadcasters are taking more risk with their content, pushing the boundaries and moving towards more edgy programming.”
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