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Business Maverick: BMW Clings to Luxury-Sales Crown as Mercedes Narrows Gap

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BMW AG outsold rival Mercedes-Benz AG for the second year in a row by better navigating the supply-chain issues hampering global auto production.

Worldwide deliveries of BMW-branded cars fell 5% to 2.1 million last year, edging out Mercedes, whose shipments slipped 1% to 2.04 million. While both brands grew sales in the final months of 2022, they couldn’t compensate for business lost during the first half, when parts shortages and the war in Ukraine crimped output.

BMW, Mercedes and Volkswagen AG’s Audi — which shipped 1.61 million cars globally last year — saw sales drop in China as stringent Covid lockdowns kept customers away from showrooms. Mercedesthe price for its flagship EQS electric sedan last year in a move to reposition in a competitive market.

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