Former YG Creative Director SINXITY unpacks the music industry, AXIS CCP, Semantic Error, and offers advice to budding creatives | allkpop

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Former YG Creative Director SINXITY unpacks the music industry, AXIS CCP, Semantic Error, and offers advice to budding creatives

Working as a creative is difficult in any industry, and when it comes to K-Pop, which was previously an emerging genre that's now a music industry titan,has been steadfast in his dedication to rise to the challenge. With 10 years under his belt as the former Creative Director for, that he helms. AXIS CCP is most notable for the production of the Korean drama,, and SJ has continued to innovate to push the boundaries of cutting-edge tech and mainstream media as we know it.

allkpop: So, as it pertains to K-Pop, you served as the former Creative Director for YG Entertainment for 10 years and helped launch groups like BLACKPINK. Tell us more about that experience and the type of things you did in that role.I served as the Creative Director for BLACKPINK from their trainee days until after their debut.

allkpop: Semantic Error brings light to real social issues around homophobia going on in not just South Korea but around the world. Are you hoping to make broader statements to not just viewers, but politicians regarding not only treatment, but laws against the LGBTQIA+ community?The LGBTQIA+ community still faces significant challenges in terms of human rights in Korea.

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