Breakup of Google’s Ad Business Would Reshape $500 Billion Sector

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If the U.S. prevails in its antitrust battle with Google, assets worth tens of billions of dollars could be spun off, potentially putting publishers and advertisers on a stronger footing

Google spent the better part of two decades building the world’s most powerfulIf the U.S. government wins theit filed last week and the Alphabet Inc.

internet company is required to spin off technology for brokering ad deals across the web, the separated businesses would be valued at tens of billions of dollars, according to ad and media-industry executives.

 

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For Americas sake (and the rest of the world) Google needs to be broken up.

Yeah take You Tube Away and give it to Fox or Musk.

Auction off their censors

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