Microsoft is giving Google the kick in the butt it's needed for years | Business Insider

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Microsoft announced an OpenAI-powered Bing update that brings some much-needed innovation to search.

to find what you need on the web. The result you want seems to always be buried beneath and between ads, or else lost in the mix with all the other often-irrelevant information that Google tries to throw at you.

"Search has remained the same since the last major inflection," Microsoft corporate VP Yusuf Mehdi said at the event announcing the update, adding that"the user experience is the same as 20 years ago." What's not clear is whether Microsoft will end up being the company to lead the charge through the disruption of search engine technology. Google is rapidly bringing AI to its own product lineup, meaning that

 

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