That 'Top 16 Photo Companies in the World' List is Really Suspect

Feb 13, 2023. We’ve recently seen it get some traction in our industry and as such want to explain why we chose not to cover it.

In short, this story positions a respected research group as the source of its information but doesn’t actually use that data. Additinally, it funnels traffic to a different location by hiding the top five companies from the list on, forcing clicks to a website that is littered with ads. It’s cherry-picked, inaccurate information that masquerades as truth.

“We have scoured multiple reports and websites to analyze the scale of operations, growth prospects, and revenue of these companies,” the story says. Basically, this “publication” cites reputable-sounding data to set up the list but doesn’t actually use any of it to create said list. In fact, if you look at the “key players” that Zion mentions in its data, the 16 companies aren’t even the same 16 that are listed in the “publication’s” story.What you might notice about this list of companies is that many of them are not publicly traded which means actual revenue data isn’t publicly available.

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