. Many SMEs seized to exist because they couldn’t survive the test of time, and marketing was limited to only digital. However, while some business saw their end, others saw a new wave of growth, and those that thrived were businesses that adapted to doing marketing, sales, and operations digitally.Advertisement
The same scenario played out during the ENDSARS, but since this happened during Covid-19 and a lot of businesses already adapted to the new way of operations.Perhaps you’re thinking, “Why should I concern myself with the election? All I desire is to conduct my business smoothly and provide my customers with my goods and services.” Regrettably, I must inform you that maintaining a peaceful business environment would be unfeasible if the political climate in your country is unstable.
If all forecasts of increased unrest happen, how do you adapt your business to ensure continuity? While some businesses are already skilled in digital marketing because they’ve been doing it for years, others, especially a one-man business may barely know how to go about leveraging online marketing channels during this period. Find a few useful marketing tips to help you thrive during this period
3. Optimize for local: To effectively reach potential customers within your local area, it’s important to focus on specific geographic regions if you offer location-specific products or services. In addition to creating informative content on your website, utilizing Google Ads that target localized keywords and audiences can be highly effective.in Nigeria, with or without the election social media has become the hub for business.