he continual growth and expansion of e-commerce coupled with increased online connectivity have given rise to a new economic revolution. Driven by technological innovations, it has changed the way consumers buy goods and render services.
Smaller businesses may feel the pressure to tap into this platform economy by building their own digital e-commerce stores but, Pascalle Albrecht - National Head: Commercial Card Strategy at Nedbank Commercial Banking - says this shouldn’t be the case. “It also provides clients with flexibility in their shopping experience. Now they are able to shop at any time from anywhere. From a business perspective it allows them to have a much larger client reach than what a traditional brick-and-mortar store would do. It also allows businesses to provide a more enriched product listing than what would have been possible in a physical storefront.