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This CEO's First 2 Side Hustles Failed—Then a Simple Decision Helped Him Build a $4 Billion Company

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Joe Kudla’s first two attempts at launching apparel companies failed. The lessons he learned eventually pushed his third try, Vuori, to a $4 billion valuation.

Launching the current version of Vuori as a side hustle wouldn't have worked for two reasons, he says. First, it would have been harder to convince investors to back him if they knew he wasn't devoting all of his focus to the company.

"As soon as things got hard, I would have said, 'It's not working,' and just gone back to the easy path," Kudla says.

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This CEO's first 2 side hustle attempts failed—now his third business is worth $4 billionJoe Kudla's first two attempts at launching apparel companies failed. The lessons he learned eventually pushed his third try, Vuori, to a $4 billion valuation.
Source: CNBC - 🏆 12. / 72 Read more »