WWE agrees to merge with UFC to create a new company run by Ari Emanuel and Vince McMahon

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WWE, which is controlled by Vince McMahon, has spent months seeking a buyer.

Khan in recent weeks has been making the media rounds to discuss the potential sale. He told CNBC's Morgan Brennan on Thursday that it's been a robust process and it's drawn many interested buyers.

WWE offers Endeavor's shareholders a muscular media and live events business, as well as decades worth of intellectual property. The company generated $1.29 billion in revenue last year,UFC, meanwhile, has paid off for Endeavor. Last year, the MMA league helped its parent company's sports business make $1.3 billion in revenue. Endeavor's market cap stood at about $10.53 billion as of Friday's close.

WWE also fits well with the cultures of Endeavor and UFC, which also reflect their leaders' hard-edged styles. McMahon, Emanuel and White are known for theirWhite is no stranger to scandal, either. Earlier this year, video emerged showing the UFC bossDisclosure: Peacock, the streaming service owned by CNBC parent NBCUniversal, carries WWE events such as WrestleMania.

 

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EricaKaiser_

Does this mean that the MMA fighters will be fake fighting now? 🤔

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