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UFC, WWE join to create $21.4B sports entertainment company

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The new publicly traded company announced Monday will house the UFC and WWE brands.

and UFC, with stars such as Brock Lesnar and Ronda Rousey crossing over between the two businesses.

The announcement of the WWE transaction arrives after McMahon, the founder and majority shareholder of WWE, returned to the company in January and said that it could be up for sale.Rumors swirled about who would possibly be interested in buying WWE, with Endeavor, Disney, Fox, Comcast, Amazon and Saudi Arabia's Public Investment Fund all in the mix.

The company is also a social media powerhouse. It surpassed 16 billion social video views in the final quarter of last year. It has nearly 94 million YouTube subscribers and has more than 20 million followers on TikTok. Its female wrestlers comprise five out of the top 15 most followed female athletes in the world, across Facebook, Twitter & Instagram, led by Ronda Rousey with 36.1 million followers.

 

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