With more than a year to go before the 2024 Summerin Paris, Twitter announced during a presentation Wednesday to ad buyers that it is working with NBCU on expanding the scope of the team-up. Although timed with the official NewFronts overseen by the IAB this week, the presentation to advertisers wasn’t an official, IAB-sanctioned event and members of the press were not in attendance.
Advertising on Twitter, which historically contributed 90% of total company revenue, has been in an uncertain state since Musk’s $44 billion takeover of the company last fall. Many brands paused their sponsorship activities as chaos prevailed during the initial months after the acquisition. Amid layoffs affecting 50% of the staff, several top ad and marketing execs with ties to advertisers exited the company.
The announcement comes a couple of weeks after an onstage conversation between Musk and Linda Yaccarino, head of ads and partnerships for NBCU, at the Possible conference in Miami.