Netflix CEO says $2.5 billion Korean investment won't exploit local talent

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The streaming giant guaranteed that creators and producers were paid fairly and also nurtured young talent after the success of Korean content like 'Squid Game' and 'The Glory'.

SEOUL, South Korea – Netflix co-CEO Ted Sarandos pledged on Thursday, June 22 that its bumper investment in South Korean content would not bypass young local talent, after calls by some lawmakers for the streaming giant to share more profits with creators.

Sarandos also said that Netflix was working with the Korea Radio Promotion Association to help talented youngsters gain experience in the production industry. Sarandos, who is on his first visit to South Korea as co-CEO, said Scanline and Eyeline Studios Korea, a Netflix subsidiary, would invest $100 million in local content over the next six years, which is additional to the $2.5 billion announced in April.

On Wednesday, Sarandos met with celebrated South Korean director Park Chan-wook and film students and said telling stories from other countries, not just Hollywood, was his “most proud decision”.Squid Game, The GlorySome creators who have worked with the company say Netflix has taken a chance on them when others did not.

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