. Unfortunately, India's status as a developing country means that consumers in India are more sensitive to the price of certain products like smartphones.
Because of the additional pricing flexibility seen on Android phones, that operating system has a stranglehold in India with a market share of close to 95%. Building more units in India helps eliminate an import tax that would be charged on units shipped into India. This could lower iPhone pricing for cost-conscious Indian phone buyers, andhopes that building more iPhone units domestically might help to increase its market share in the country.
And up Apple's market share in India did go during the second quarter of 2023 according to CyberMedia Research . The report said that during the April-June period, iPhone shipments in the country soared 70% year-over-year. Menka Kumari, an analyst with CyberMedia said,"In Q2 2023, Apple witnessed robust growth in India. iPhone shipments surged by 70% year-on-year, with the iPhone 14 series and iPhone 13 series driving a significant portions of the shipments.
During the second-quarter, iPad shipments in the country rose 6% year-over-year. Kumari, the CMR analyst, said Apple's tablets were being used by Indian consumers for work, leisure, and education. The ninth-generation iPad from 2021 led the way with a 42% market share among Q2 iPad shipments in the country.
CMR expects Apple's strong momentum to continue during the second half of the year. It now forecasts that Apple will end the year with a 7% share of the country's smartphone market. As for the iPad, CMR expects the device to finish the year with a 25% share of the tablet market in India.