Until this year, Samsung has had virtually no competition in the foldables space since the first Galaxy Fold. Samsung could take its time to upgrade the Fold and Flip each year without delivering massive redesigns. But Chinese vendors started putting pressure onin previous years. And some of those devices launched in Europe and other international markets in early 2023.
Samsung is responding to these threats with the kind of big Fold and Flip design updates we’ve been waiting for. The All that is to say that Samsung might be worried about increased competition in the foldables space. But the iPhone might be the real reason it’s focusing on the Korean market.Samsung might want to make an impression on a specific category of smartphone buyers in its home market. Per, a new Gallup survey shows that young adults in the country prefer the iPhone overwhelmingly to a Samsung phone.