Announcing the new post format Monday, the video streaming platform said it would broaden “options for creators to share their ideas and express their creativity.” “With text posts, we’re expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine,” the company said in a statement.
In perhaps the most direct challenge to the X platform, text posts on TikTok will allow users to tag other accounts and add hashtags that relate to trending topics. The latest move by TikTok, which is owned by China’s ByteDance, may prove to be another knock for Musk, whose takeover of X in October has resulted in mass layoffs, a huge drop in advertising revenue and controversial changes to the platform’s verification policy.