As TV Ad Market Stumbles, Warner Bros. Discovery Restructures Sales Organization

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As TV Ad Market Stumbles, Warner Bros. Discovery Restructures Sales Organization
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WBD is reorganizing its ad sales leadership with executives dedicated to specific holding companies.

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There will also be executives tasked with specific strategic areas.

Ryan Gould will lead WBD’s digital ad team, including Max, discovery+, WBD Stream and CNN digital, as well as programmatic sales. Meanwhile, Laura Galietta, Robert Voltaggio, and Andrea Zapata will continue to oversee integrated ad sales marketing; ad sales revenue planning and operations; and ad sales research, measurement, data and insights, respectively.

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