Cannabis Company Tilray Brands Acquires Eight Craft Breweries, Including Breckenridge, for $85 Million

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The brand was sold to Anheuser-Busch in 2015; now it's changing hands again.

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Tilray already owns Sweetwater Brewing Company, Montauk Brewing Company, Alpine Beer Company and Green Flash Brewing Company. With the Anheuser-Busch deal, Tilray is adding Shock Top, Breckenridge Brewery, Blue Point Brewing Company, 10 Barrel Brewing Company, Redhook Brewery, Widmer Brothers Brewing, Square Mile Cider Company and HiBall Energy.

The Anheuser-Busch move seemed to surprise both the beer and cannabis industries, though Tilray has consistently and aggressively invested in craft beer in recent years, andTilray’s stock has struggled over the past few years, as Canadian cannabis competition has increased and the United States regulation progress has decreased. Many analysts believe that Tilray is focused on the bigger picture of positioning itself as a supplier of cannabis products, including beverages, to a national U.S.

 

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