Shein has also been criticized for contributing to the industry's environmental footprint by selling clothing that's not made to last.WATCH | How a Shein PR campaign went wrong:A group of influencers has come under fire after attending a brand trip with Shein, one of the world's largest fast-fashion makers, which has been accused of labour law violations and an outsized environmental footprint. Andrew Chang explains how this PR campaign went so wrong.
There are also questions around how successful the partnership will be given the two companies have fundamentally different business models. "Shein does not care about replenishment," he said. "It does not care about whether its products are selling or not selling because it always keeps launching new products based on new consumer data and newly emerging fashion trends."29 days agoFast-fashion retailer Shein is launching a global online marketplace, selling from third-party vendors similar to Amazon.