Dell Technologies has officially introduced its Partner, First Strategy for Storage- a groundbreaking initiative that designates over 99% of Dell’s existing and potential customer base as partner-led storage sales.
Expanding Partner of Record Eligibility: Dell is quadrupling the number of storage Partner of Record -eligible resale accounts. This expansion aims to provide greater predictability in engagements and interactions to strengthen collaborative efforts. Over the recent months, Dell Technologies has engaged in extensive consultations with its partner network to identify collaborative approaches for seizing the burgeoning opportunities presented by this landscape. The resounding feedback underscored the importance of enhanced collaboration, greater predictability, and reinforced teamwork. In direct response to this feedback, Dell has unveiled its all-encompassing global Partner First Strategy for Storage.
Doug Woolley, General Manager of Dell Technologies, emphasizes the significance of this strategy by stating, “We are fostering heightened partner collaboration by providing increased compensation to Dell sellers engaged in storage transactions facilitated through partners. This initiative serves to motivate our sales representatives to collaborate closely with partners on storage-related deals.”