News Formal

Playboy enters ready-to-drink alcohol market with new vodka seltzer

  • 📰 FoxBusiness
  • ⏱ Reading Time:
  • 10 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 7%
  • Publisher: 53%

South Africa News News

South Africa South Africa Latest News,South Africa South Africa Headlines

Playboy is launching Play Hard vodka seltzer — a canned, low-calorie alcohol beverage. Playboy Spirits says its hoping to attract Millennial and Gen Z customers.

Each 12-ounce can reportedly contains 110 calories, 3 grams of carbs and 4.5% alcohol by volume , which is comparable to High Noon Hard Seltzer , owned by E. & J. Gallo Winery, and Truly Vodka Soda , owned by Boston Beer Co.

Playboy Spirits' inaugural PLAY HARD Vodka Seltzer line is starting with four flavors — Apple Prickly Pear, Pineapple Passion Fruit, Mango Dragon Fruit and Grapefruit Yuzu.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 458. in ZA

South Africa South Africa Latest News, South Africa South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Former employee pleads guilty to swindling $2.1 million from 50 Cent’s Hoboken-based liquor companyIn a separate, related case, an arbitrator ruled that Green owes Sire Spirits $6.2 million.
Source: njdotcom - 🏆 282. / 63 Read more »