Disruptor brands are challenging big incumbent brands. Here's how Pedigree's parent company is fighting back.

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 7 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 6%
  • Publisher: 51%

South Africa News News

South Africa South Africa Latest News,South Africa South Africa Headlines

Mars Petcare is competing with startups by incubating small brands itself and through its VC Capital Fund and acquisitions.

Pedigree parent company Mars Petcare is ready to take on disruptor brands, the company's director of marketing Melodie Bolin said at the Association of National Advertisers' Brand Masters Conference on Friday.

The pet care space is no different, with brands like Bark and Pawpack taking on incumbents like Pedigree and Purina.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in ZA
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

South Africa South Africa Latest News, South Africa South Africa Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

'We are super bullish on these brands': Kraft Heinz's global brand officer says he is unfazed by the company's recent $15 billion write-down of its Kraft and Oscar Mayer brandsKraft Heinz's US CMO Eduardo Luz told Business Insider that he is unfazed by the company's recent write-down of its Kraft and Oscar Mayer brands. KH Officer: Robert Kraft & The Oscars have had a rough few weeks; we'll all be on top again.. - 'We are super bullish on these brands': Kraft Heinz's global brand officer unfazed by the firm's recent $15 billion write-down of its Kraft & Oscar Mayer brands
Source: BusinessInsider - 🏆 729. / 51 Read more »

Gap Inc., Long A Tale of Two Brands, Will Now Become Two CompaniesGap Inc. announced that it will separate Old Navy from its portfolio of brands to create two independent and publicly traded entities. On one hand, you have Old Navy, which has continued to deliver growth and profitability; the rest of the portfolio is a tangled web of troubled but promising brands. G Who still buy OldNavy and Gap Interesting
Source: Forbes - 🏆 394. / 53 Read more »