Clear Channel Outdoor on Modernizing the Billboard Business by ‘Connecting the Physical World’ with ‘Digital Behaviors’

  • 📰 Variety
  • ⏱ Reading Time:
  • 79 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 35%
  • Publisher: 63%

South Africa News News

South Africa South Africa Latest News,South Africa South Africa Headlines

Dan Levi, Nolan Panno and Claudia Chang spoke about bringing the billboard business into the 21st century.

Billboard advertising is more than a century old — how can the industry be modernized to fit into the digital landscape of 2023? Dan Levi, executive vice president and chief…

Perfection is rarely achieved in movies, but this heaven-sent concert doc hits the sweet spot. Over two days in January 1972, the Queen of Soul, Aretha Franklin — she was 29 at the time — sweeps into the New Temple Missionary Baptist Church in Watts in front of a congregation and testifies to God in song. The blessed thing took nearly half a century to come out because director Sydney Pollack failed to sync the image with the sound.

DoorDash’s Chief Marketing Officer Talks New Delivery Offerings, ‘Self-Love Bouquets’ and Navigating Social Media ‘Authentically’ Perfection is rarely achieved in movies, but this heaven-sent concert doc hits the sweet spot. Over two days in January 1972, the Queen of Soul, Aretha Franklin — she was 29 at the time — sweeps into the New Temple Missionary Baptist Church in Watts in front of a congregation and testifies to God in song. The blessed thing took nearly half a century to come out because director Sydney Pollack failed to sync the image with the sound.

Panno noted that it’s a collaborative process for the Clear Channel team, with some employees working on research, like himself, and others focused on data, like Chang. “The things that are most exciting to me, and certainly from a more contemporary standpoint is connecting the physical world of billboards with digital behaviors,” he said. “So app downloads, app usage, online conversions, being able to prove something that we all know, because we go about it in our daily lives…we carry a phone with us and we respond to the world around us.”

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 108. in ZA

South Africa South Africa Latest News, South Africa South Africa Headlines