A friend sends you a message with a link. It’s a Pornhub URL, paired with the message: “I’m really sorry but I think you need to see this.” You click, and what pops up is your face, looking back at you, depicted in hardcore pornography.
As a result, both celebrities and private citizens are finding their faces inserted into pornography without their consent, and these videos are being uploaded to porn sites for anyone to see. One of the most prominent deepfake porn websites is averaging about 14 million hits a month. This practice is no longer niche — it has hit the mainstream.
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