CEO Max Strandwitz insisted the helmet technology company can"remain confident about our long-term growth opportunities in the bike sub-category once the market starts to normalise"...Helmet technology company Mips, the Swedish brand behind the helmet safety system seen in many big-name brands' lids, recorded a slump in the third quarter, blaming weak demand in cycling for a 32 per cent fall in sales compared with the same period last year.
Elsewhere, the company also suffered a 68 per cent drop in net sales in the motorcycle category, but said it expects a successful winter ski helmet season in North America signalled by a rise in pre-season orders compared with last year. The latest comments about the weak demand in the cycling market mirrors much of what Shimano, the Japan-based components giant, said last week as it
Shimano said that the global economy remains “lacklustre” due to factors including the ongoing conflict in Ukraine, as well as rises in interest rates imposed by central banks to try and curb inflation.