K-pop, social media fuel male beauty industry in Indonesia

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By 2027, the global market for men’s beauty products is expected to generate US$183.2 billion. Read more at straitstimes.com.

JAKARTA - Cultural changes have made male grooming more popular, especially in parts of Asia, and what has become a generational trend in South Korea is only just beginning in Indonesia.

Some Indonesian companies are making their products more widely acceptable to both sexes by featuring male models in advertising campaigns.Easy access any time via ST app on 1 mobile deviceResend verification e-mail

 

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