, the Prince of Wales' appearance at a ceremony honouring the nominees on Monday prompted an emotional response from one business owner.
"Was not really sure why our Twitter traffic was up," WIimok's founder posted, alongside a photo of the royal wearing a tie from the brand, adding: "As a small business owner, I am literally in tears. Thank you!"In another heartfelt post featuring William in his now famous accessory, Wilmok wrote: "I don't have words, thank you so much!!!!!" later adding: "Christmas came early this year.
"Our mission is to create high-end sustainable fashion accessories at revolutionary prices while helping underprivileged children achieve their dreams," the website reads.With such a remarkable mission, it's no surprise that Prince William is a fan, and given that the whole aim of Earthshot is to find solutions to some of the Earth's biggest environmental issues, it's an obvious choice that the royal opted for a brand hoping to help mother nature.